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Hey <name of journalist>,

I’ve been following your articles on < news outlets > for a while – very cutting cultural analyses. Loved your recent one in < publication name > about eating insects as a substitute for meat protein – think all it needs is an image makeover to overcome the ick factor.

Wanted to introduce you to another food substitute we are launching – in the form of a nutritional drink.
Thought you might find this content interesting.

Do let me know if you want any more information and I’ll be happy to help!


<your name>
<your contact details>

<paste press release>

Hi <name of journalist>,

I recently caught your news show on < media outlet > and was intrigued by your opinions on <topic>.
Since this is a subject that you’re currently working with, I thought that this press release on <topic> might be to your interest.

Let me know if you need any clarifications or additional updates and I’d be happy to help.

<your name>
<your contact details>

<paste press release>

Hi <name of journalist>,

I’ve been a big fan of your articles on < news outlets >. What really strikes me is your detailed research on every aspect of <topic>.
As <topic> is something that interests you, though you might want to know that my company recently developed a new <innovation/product/service> in this area.
The official launch of our <innovation/product/service> is scheduled for next week.

Let me know if you’d like any more content on this.

Many thanks,
<your name>
<your contact details>

<paste press release>

Bonjour {{firstName}},

I’m a huge fan of your content, I especially liked your extended piece about {{articleTopic}}, and the way you {{articleBenefit}}.

Anyway, I was wondering - are you accepting guest blog posts?

I’m Ugi - reaching out to you from {{YourCompany}} - and would like to write an actionable and very deep article about {{desiredTopic}}.

Here’re the three topics I have on my mind:
- {{topic1}}
- {{topic2}}
- {{topic3}}

If you want to check the quality of my article, you can see my latest (and one of the best) article here {{yourArticleURL}}.

Thanks and looking forward to our collaboration,

Hi {{FirstName}},

I’ve just checked your content about {{TOPIC}} and I must admit that you did a great job especially with [something unique about his content]

Since I have been exploring and writing about it a lot in the past months, I thought that I could bring some extra value to your audience where I saw that you’re missing an article about {{yourDesiredTopic}}

If you’re interested, I can write one extended, in-depth and highly-actionable guest blog post for {{hisWebsite}}.

I bet it will be a huge value bomb for your audience ;)

Let me know what you think. As soon as I get back from you, I will prepare you an outline so we can be on the same line.


Hi [first name],

I’m Jimmy and I run Sandwhich. We’re a new site out of NY that lets people rate sandwiches. Our users have rated over 50,000 since our launch last month. Believe it or not, peanut butter sandwiches are winning.

I was wondering if you’d consider writing about us?

Hi [first name],

Have you ever stepped into a puddle after you put on fresh socks? My new product, Puddlr, makes sure that never happens again. We’ve helped keep 200 pairs of socks dry in Seattle alone. I saw that you wrote about raincoats last month and thought you might be interested in this, too?


Hi [first name],

I’m launching a new website in a month that will change the way people order burritos online. I just wanted to say hi and see if you’d be interested in following our journey? Here’s a link to a private beta of Burritodrone. I’d love to see what you think.


Hi [Name],

I wanted to take a moment to introduce myself.

I'm [Name], the [Job Role] at [Company]. I have more than [X Years] experience in the industry and, over that time, have built up a specialist experience in [Specialism].

I'm getting in touch to open up a discussion around an opportunity for us to collaborate and add value to your readers.

I had a few ideas for insight-driven articles that I think your readers would love; all backed by my knowledge and expertise.

The topic ideas that I had are:

[Ideas list]

This could be a great opportunity for your readers to read a fresh perspective on these topics from someone with years of experience.

You can see some examples of other articles I've written here:

[examples list]

Of course, I'm happy to also discuss any other ideas that you have, even if that's giving expert comments for pieces of content you're already working on.

I look forward to hearing back from you.

Hi [Name],

I'm getting in touch today to introduce you to [resource], which I think could be of real value to your readers.

[Summary of what the resource is]

You can view the [Resource] yourself at: [Link]

I noticed that you link out to a number of other really great resources on [URL of page that links out], and thought that this could be great to sit alongside these.

I thought that this might be of real interest and useful to your readers because:

Reason 1
Reason 2
Reason 3

If you need any more information from me, please just let me know. You know where I am.

Hi [Name],

I was just wondering whether you'd had a chance to take a look at the below that I sent across the other day?

I appreciate that your inbox will be busy, but I just wanted to loop back in as I think that this could be great for you because [Value add].

[Original email]

[Email Signature]

Hi [Name],

I wanted to take a moment to introduce myself.

I'm [Name], the [Job Role] at [Company]. I look after our influencer partnerships and wanted to explore an opportunity for us to work together.

[Info about company]

We've been following your content on [Platform] for some time and believe that you would be perfect for us to collaborate with. I think our audiences really align and we'd love to explore ways in which we could work together.

We really liked [example post / collaboration] that you worked on with [other brand] and would love to discuss doing something similar.

Is this something that you would be interested in?

Hi First Name,

If *your* last week was anything like *my* last week, I *100%* understand if you didn't catch my first email.

Hope we can sync up soon.

Hey [name].

Hope you're well. I was wondering if you could help me. I've started working in the [blank] niche and I was wondering if you knew anyone in that space?

I'd love to send them my guide on [killer post topic/title].

Speak soon.

[Your name]

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