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Hey [name],

I’m [your name] reaching out from [your company].

Usually, companies we work with face challenges in at least 1 of the 3 areas:
- [challenge/paint point]
- [challenge/paint point]
- [challenge/paint point]

[your company] has worked with lots of companies to help them solve for each of these — some of witch are similarly sized businesses in [company name]’s industry.

Would you be open to a call to see if our companies align? At the very least, I can share some quick times, minus the sales pitch.


Hey [name],

I did some deeper analysis on your website today in an effort to lean more about [company name] and see how you deal with [paint point].

During my review, I developed a few valuable suggestions around how we could build upon what’s currently in place to [current strategy] and make it more effective for your [department] team to [goal].

I’d love an opportunity to share these suggestions with you, and learn more about your [strategies/goals].

When would be the best time for us to connect?


Hey [name],

This might sound too good to be true, but this is [provided service] made easy. [detail what you do and link to content/landing page.].

You can [detail what your product/service allows for].

In addition to this, [list benefits]. This will [relieved pain point].

If this sounds like something that will make your life a whole lot better, let’s schedule a quick chat this week. How does your calendar look this [day of the week]?


Hi [name],

Couldn’t help but notice that you had a chance to open the [report] I ran on [company name] yesterday. There were some interesting trends and a but of room for improvement.

I was curious to see if I could answer any questions or provide more clarity for you. I’d be happy to supply you with [demo or content offer] to show how we can help.

If you’re available, let’s schedule a quick call this week to talk over the details.


Hey [name],

I routinely review business relationships in my CRM and, typically, if I don’t hear back from someone for 30 days, it means they’re either really busy or just not interested.

If you’re not interested, just shoot me a quick reply and I’ll promptly close your tab in our CRM and never both you with [your company] sales emails again:
1 - « Sorry I was really swamped but I’m still interested… »
0 - « Please close my tab, I’m not interested… »


Hey [name],

I noticed that you opened the email that I sent you on [date sent] and checked out our site [site hyperlink]. But, I never heard back from you.

I was simply wondering if this means you’re interested in learning more about [your company] and how we can provide value to your business.

As someone who is constantly reaching out to numerous prospects up and down [company location], I wanted to follow up today to see if you have any questions about [you company] or any of our products. I think you »re the perfect person to discuss our services’s value with.

Do you have 10 minutes for a brief phone call next week?


Hey [name],

I took a quick look at your website and I immediately thought of a case study that we recently published. In the article below, you can learn how one of our customers, Healther Reed, has begun using ActiveCampaign to automate her lead generation/

Essentially, she’s now able to focus on her hot leads, while placing the « Zombie leads » (those leads that fill out a form but are kind of just kicking the tires) into an automated lead nourishment campaign. She’s estimated It’s saver her 8 hours a week, so I’m sure it could save you some time as well!

Save time with automated lead generation (link).

I’d be happy to help strategize how our lead scoring could work for you. Do you have 15 minutes tomorrow between 9 and 11am CST? If that times doesn’t work, feel free to use my calendar here: [calendar here].

Either way, I look forward to heating from you soon!

Congrats, [first name]

I just saw that ActiveCampaign is one of the fasted-growing SaaS companies in the word, and I know your work as the content market manager plays a part. (I know you’ve only been there a few months, but let’s be honest — your articles on Routine Excellence prove that you know your stuff.).

Since you clearly know what you’re doing. I thought I’d ask you the same question I’ve been asking marketing professionals across the industry:

« Whats’s your biggest frustration with content marketing? »

Any chance you could reply with a sentence or two?


PS — I know you’re crazy busy with the newish job, so no worries if you can’t. :)

Hey [name],

I first heard about [company name] when you wrote about Ramit Sethi’s huge, course-launching email sequence.

Back then I was barely blogging — but I recently started doing content marketing at ActiveCampaign, and I had a chance to link to that post (link of the post).

We have a pretty high domain authority, so I wanted to reach out to ask: is there any other content you’d like me to link to?

I’ll keep linking to your content whether you respond or not (because It’s good). But I wanted to see of there was anything you’re specifically trying to promote.


Hi [name],

I see that you’re using Infusionsoft as an email marketing for [company name].

What if you could do even more for a lower price?

ActiveCampaign helps you segment your contact list and automate your outreach in our easy-to-use automation builder. We also integrate with Thinkific to auto-update contacts and increase enrollments in your online courses.

Do you have 5-10 minutes this week to explore your options and discuss the differences? Feel free use the link below to schedule a call with me as well.


Hi [name],

I saw your Tweet this morning about lead qualifying and I think ActiveCampaign has a solution for you.

Lead scoring is a feature many of our customers have successfully used to solve lead qualifying problems like yours. Based on specific actions your contacts take, you can qualify interest level and take direct action when It makes sense for you sales processes.

The best part is you define what actions are the most valuable.

Does this scratch at the surface of what you had in mind? It’s with taking a look at.

If so, I suggest we hop on a quick 15 minute call. We can run some diagnostics and get you the information & next steps needed. Or you can hop on a free trial and test it out today.

Let me know.

Hi [name],

Have you heard about our upcoming ActiveCampaign conference this June?

We are currently offering a 50% discount (use code: CUSTOMER) when you sign up for the event.

Here is a link with more information: (link)

Here is the direct link to sign up with the discount code: (link)


If you have any questions, you can book a quick call with me here:

Hi [name],

I’d like to offer you an opportunity to try ActiveCampaign - Click here (link). No gimmicks, no strings, and no credit card required.

Let me know what you think once you’re using the platform. I’d love to schedule some time to hear your feedback and how we might be able to help (account.name).

Thanks [first name].

Hi [first name],

I see that you’re a [team] fan, so you must be excited about [player] [player’s achievement].

As [company name] continues to scale, your [department] team needs [pain point that you solve for] just as [how same point applies to team]. We’re the [player] of [industry market niche]… [funny comparison].

[first name], I’d love (if possible) to be referred to the best person on your [department] team to introduce [your company] as a mean to hit your [goal].


Hi [first name],

My name is [name] with [your company].

We help [specific company type] with [one liner].

I wanted to learn how you handle [thing your company handles] at [company name] and show you what we’re working on.

Are you available for a brief call at [time options].

[your name].

Hi [first name],

I know you’re very busy as [professional title], but I’ve been wanting to have a quick chat about bringing [product] to [company] because I think It could really help you.

If 15 minutes of your tome isn’t too much to ask, then maybe we could jump on a quick Skype call to discuss this?

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