Sales cold email templates.

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Hi {{name}},

I’m {{your name}} and I lead the business development efforts at {{your company}}. We have recently launched a new solution that {{one sentence pitch – what your solution does}}.

Based on your online profile {{mention profile link}}, it appears that you might be the right person, or at least point me to the right person to talk about {{problem solved by your product}}.

I’d like to speak to someone from {{company name}} who is responsible for {{key decision required to buy or use your product}}.

If it’s you, would you be open to a 10-minute call on {{time and date}} to discuss how {{solution name}} can help your business? If it’s not you, can you kindly point me to the appropriate person?

Thank you for the help!



Hi [first name]

Your customers love you - congrats to you and the team at [company]! Based on [Company]’s G2Crowd reviews, it looks you’re doing an awesome job getting your happy customers to advocate on your behalf!

<screen capture of the review>

Have you ever considered a format strategy around customer engagement and advocacy? What other B2B marketers are finding is that companies with a happy set of users are usually leaving money on the table by not proactively tapping into their customers. We work with companies like SAP and PowerDMS who are seeing success with this approach to marketing.

Do you think It’s with chatting to learn about how we can help you build stronger relationships with your customers to help add value at every stage of the sales funnel?

Kind regards,



Hi {{name}},

Just saw the news about {{trigger event}}. Congrats!

Usually when this happens, {{insert value prop}} becomes a priority. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.

I know things at {{company name}} must be crazy now, but If you’d like to learn more, let’s set up a quick call.

How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.



Hi {{name}},

My name is {{your name}}, and I’ll keep this quick.

I’m the founder of a software tool that saves busy executives like you as many as 10 hours each and every week.

Could I have ten minutes of your time next week for a personalized demo that’ll make clear why entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell love our product?



Hello {{name}},

I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.

I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate.

{{Name}}, let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?



Hi {{name}},

If you’re like most executives, you know how frustrating it can feel to have your time wasted.

Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.

If you’d be willing to give me just ten minutes of your time, I’ll show you how you can achieve the same with our innovative platform. What’s the best time to connect next week for a personalized demo?



Hi {{Name}},

Just ran across your website and noticed you were using {{Your competitor’s product}}. How are you liking it? I run a {{service}} called {{your company}}.

It’s just like {{your competitor’s product}}, only {{key differentiator}}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).

Would {{date and time}} be a good time for you? (If not, I’m flexible, just let me know).



Hi {{name}},

Congrats! I just saw that you were chosen as a speaker for the 2019 Inbound Marketing conference next month.

As you’re preparing for your presentation, it’s natural to fall behind on other tasks. If you’re struggling to keep up, I’d love to show you how our software can help you reclaim ten hours or more per week.

Can I have ten minutes of your time next week to give you a personalized demo?



Hi {{Name}},

Thanks for {{taking this action}} on {{website}}. Are you looking for a cost-effective way to {{achieve this result relevant to content topic}}?

I have done some research on {{lead company name}} and I can offer some advice regarding {{area 1}} and {{area 2}}.

Do you have time for a call tomorrow at {{give 2 possible times}} to discuss a solution for your company?



Hi {{name}},

My name is {{your name}} with {{company name}}.

We help busy executives free up time for higher priorities.

I wanted to learn what productivity tools you’re currently using and show you what we’re working on.

Are you available for a brief call next week?



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