Sales cold email templates.

A free & growing database of cold email templates for sales.

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Hi [First Name],

With the new Google updates and penalties, working around them by [better way to deal with problematic bottleneck or issue] is time-consuming.

Our [company app service] has developed a way that lets you [fix bottleneck or issue] without [cost of less-optimal way to fix bottleneck or issue].

We’ve helped companies like [company name] achieve [results of the better way].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Hi [First Name],

I’m [your name] and I [state your role] at [your company].

I know you’re busy, and you probably receive plenty of emails asking for the right person to speak to, but I really believe we can help [lead’s company]. We [insert one-sentence pitch – what your solution does].

Based on your profile at [link to, or mention profile], it seems that you might be the right person to speak to—or at least point me to the right person about [problem your product solves].

If that’s you, are you open to joining me for a quick 10-minute call on [time and date] to discuss how we can support your business? If it’s not you, will you kindly direct me to the right person?

P.S. I’ve also reached out to [relevant person 1] and [relevant person 2]. We’ve helped companies like [insert your customers] to [positive result you’ve helped achieve] and I would love to help [lead’s company] do the same.

Hi [name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how you relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?


Hi [name],

While doing some research on [company name]’s website, I found some gaps that you should be aware of regarding [key deficiency/pain points].

I thought It’d make sense for us to have a conversation about how we here at [your company name] have successfully helped companies across numerous industries implement inbound to increase their:
- [benefit]
- [benefit]
- [benefit]

Is there a good time for us to connect this week?


Hey [name],

I’m [your name] reaching out from [your company].

Usually, companies we work with face challenges in at least 1 of the 3 areas:
- [challenge/paint point]
- [challenge/paint point]
- [challenge/paint point]

[your company] has worked with lots of companies to help them solve for each of these — some of witch are similarly sized businesses in [company name]’s industry.

Would you be open to a call to see if our companies align? At the very least, I can share some quick times, minus the sales pitch.


Hey [name],

I did some deeper analysis on your website today in an effort to lean more about [company name] and see how you deal with [paint point].

During my review, I developed a few valuable suggestions around how we could build upon what’s currently in place to [current strategy] and make it more effective for your [department] team to [goal].

I’d love an opportunity to share these suggestions with you, and learn more about your [strategies/goals].

When would be the best time for us to connect?


Hey [name],

This might sound too good to be true, but this is [provided service] made easy. [detail what you do and link to content/landing page.].

You can [detail what your product/service allows for].

In addition to this, [list benefits]. This will [relieved pain point].

If this sounds like something that will make your life a whole lot better, let’s schedule a quick chat this week. How does your calendar look this [day of the week]?


Hey [name],

I took a quick look at your website and I immediately thought of a case study that we recently published. In the article below, you can learn how one of our customers, Healther Reed, has begun using ActiveCampaign to automate her lead generation/

Essentially, she’s now able to focus on her hot leads, while placing the « Zombie leads » (those leads that fill out a form but are kind of just kicking the tires) into an automated lead nourishment campaign. She’s estimated It’s saver her 8 hours a week, so I’m sure it could save you some time as well!

Save time with automated lead generation (link).

I’d be happy to help strategize how our lead scoring could work for you. Do you have 15 minutes tomorrow between 9 and 11am CST? If that times doesn’t work, feel free to use my calendar here: [calendar here].

Either way, I look forward to heating from you soon!

Hi {{name}},

I was looking to get introduced to {{person you’re trying to connect with}} from {{that person’s company}}, and saw you were connected to them. I’m not sure how well you’re connected to them, but if the relationship is strong, I’d really appreciate an introduction to chat about ways they can work with {{your company}}.

Please let me know if you feel comfortable doing this and I’ll forward a proper request for the introduction that you can forward to them.

Hey {{Name}},

Was hoping that you might be able to introduce me to {{person you want to reach}} at {{their company}}?

I wanted to connect with him because our email list targets a similar demographic with limited overlap. Seeing as our products are non-competitive, I wanted to touch base to see if he was up for brainstorming ways to leverage our existing user bases to grow both of our lists.

We did this with {{competitor}} in the past, and both parties received a 15% lift in new subscribers.

Any help is much appreciated.

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