Sales cold email templates.

A free & growing database of cold email templates for sales.

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Hi [first name],

My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.

I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product].

If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!



Hi [first name],

I saw [name]’s job ad for a Regional Sales Manager on Glassdoor and I wanted to ask you - is this current hiring strategy getting you sales candidates with the proven ability to produce immediate results, meet growth goals, and generate more profit?

Winning the war over the top 1% of sales talent in New York is no easy task. We help sales leaders, like yourself, get candidates they actually want to talk to:
<add video>

Let’s talk about your current sales hiring strategy. Feel free to book a meeting in my calendar or give me a call at [phone number].


Hi {{name}},

What would you do with an extra 10 hours each week?

I ask because clients like yourself have seen savings like these – if not more – after adding our software to their tech stacks.

Just ask experts like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell, who we’re happy to count as satisfied customers.

I’d love to set up a time to walk you through a personalized demo. Would you have some free time next week to connect?

Hi {{name}},

When’s the last time you finished everything on your daily to-do list?

If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.

Our software helps motivated entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell save as much as ten hours per week that can be directed back at your top priorities.

I’d love to give you a personalized demo. When are you free next week?

Hi {{Name}},

You recently visited {{website}} and {{took this action}}.

If you’re interested in {{content topic}} then I can recommend the following additional resources:

{{relevant resource 1}}
{{relevant resource 2}}

Our company also offers {{product/service}} which could help you {{achieve this specific result or statistic}}.

Are you free for a call tomorrow at {{give 2 possible times}} to discuss this further?

Hi [first name],

You’re leading a fast growing startup so I’ll keep this brief.

At [company name], we have great software developers that we can quickly deploy to help move things forward in your product roadmap or quickly iterate on new product ideas. We have a wide skill set from web to mobile developers as well as the ability to execute on custom software/projects or nail down your entire platform from backend to frontend.

Are you available later this week to speak over the phone for 15 minutes? I’d love to see if we can help you guys out in any way!


Hi [First Name],

If you’re like most [lead’s role], you know how hard it can be to [deal with the problem your company solves].

Our [product/service] eliminates the stress and improves this by [one-sentence pitch]. Here’s what [customer ] has said about us:

[customer testimonial about the problem]

Would you like to also have [the benefit of your product]? If yes, will you email me the best time to give you a call next week?

Hi [First Name],

What would you [or leads company] do with [the big benefit of your product/service]?

Does that seem unrealistic, well it happened to more than a few of our customers?

Including [your customer] who [insert benefit or success stats] when they used [your product/service].

As you might have noticed, both companies are similar in size and industry to [lead’s company].

I’m confident [your company] can get you similar results.

Would you have some free time next week for a personalized demo?

Hi [First Name],

Does your [lead’s company] suffer from [painful problem]?

It’s a tough issue to overcome, and something most [companies in your lead’s industry] suffer from. And it can cost [stat or research to agitate painful problem].

Our [product/service] helps you avoid this with [benefit /one-sentence pitch].

I’d love to show you more. Are you open to a call at [date and time] next week?

Hi [First Name],

In the latter half of 2018, the future was looking bleak for [star person/company].

With [cause of the problem/arch] [star] needed to [get result related to your product/service].

A tough task, considering [cause of the problem/arch]. So how did [star] win?

[Short sentence on the star’s triumph, (the triumph should relate to your product/service)].

[Your company] specializes in [product/service that helped star win].

We’ve helped [company 1] and [company 2] do this.

I have a personalized template to help you [benefit]. Can I send it to you?

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