Referral cold email templates.

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Hi [first name],

My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.

I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product].

If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

Sig


Hi {{name}},

I was looking to get introduced to {{person you’re trying to connect with}} from {{that person’s company}}, and saw you were connected to them. I’m not sure how well you’re connected to them, but if the relationship is strong, I’d really appreciate an introduction to chat about ways they can work with {{your company}}.

Please let me know if you feel comfortable doing this and I’ll forward a proper request for the introduction that you can forward to them.



Hey {{Name}},

Was hoping that you might be able to introduce me to {{person you want to reach}} at {{their company}}?

I wanted to connect with him because our email list targets a similar demographic with limited overlap. Seeing as our products are non-competitive, I wanted to touch base to see if he was up for brainstorming ways to leverage our existing user bases to grow both of our lists.

We did this with {{competitor}} in the past, and both parties received a 15% lift in new subscribers.

Any help is much appreciated.



Hi {{name}},

I’m {{your name}} and I lead the business development efforts at {{your company}}. We have recently launched a new solution that {{one sentence pitch – what your solution does}}.

Based on your online profile {{mention profile link}}, it appears that you might be the right person, or at least point me to the right person to talk about {{problem solved by your product}}.

I’d like to speak to someone from {{company name}} who is responsible for {{key decision required to buy or use your product}}.

If it’s you, would you be open to a 10-minute call on {{time and date}} to discuss how {{solution name}} can help your business? If it’s not you, can you kindly point me to the appropriate person?

Thank you for the help!



Hi Team,

Can you please direct me to the person in your organization who looks after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

I am reaching out to discuss a potential partnership with [company name]. on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,



Hi [name],

Sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like « sales » or « recruiting »] and how I might get in touch with them?

Cheers,



Hey [name].

Hope you're well. I was wondering if you could help me. I've started working in the [blank] niche and I was wondering if you knew anyone in that space?

I'd love to send them my guide on [killer post topic/title].

Speak soon.

[Your name]



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