Link building cold email templates.

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Hi [first name],

I’m emailing you because I’d like you to consider adding our website to your useful links page.
Here are the reasons why you should consider doing that:

1. My boss will be happy and he won’t fire me
2. I’ll sleep better at night
3. I think It’d be a very useful ressource for your fans.

Let me know!

Best regards,

Hi [name],

My name is [name], and I work for a CRM company called Nutshell. I just found your article on CRM mapping software, and I was hoping you could include a link to one of our blog posts in the « 4. CRM Systems with Built in Multi-Record Mapping » section. Perhaps something like…

« Nutshell allows users to filter their leads and customers by everything from source to industry, then view the results on an interactive map.

In return, I’ll add a backlink of your choice to…well, any of our blog posts, really. Let me know a specific term you’re trying to rank for, and I can provide you with a short list of relevant high-ranking posts that we could include you in.

Drop me a line if you’re interested, and thanks so much for your time!


Hi [first name],

I ran across your website and read [article name & link] on [article topic]. I appreciated the attention to detail. There’s more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air :)

Are you interested in adding a ressource on how to sell ebooks from your own site?

I’m Alan, reaching out from Podia, I’d like to send you our guide on the topic.

Might be worth mentioning in your article (or in the future ones)?

If so, let me know and I’ll send it your way :)


Hi [first name],

Mark from PandaDoc here! I’m putting together a huge roundup post for the PandaDoc blog (link) on the top sales blogs, and naturally, I’ll be including [blog].

I’m reaching out because there are two things we’ll be including for each blog we mention, and I’d love to get your input on them!

1. A 2-2 sentence introduction in your own words on what [blog] is all about.
2. A link to your piece of content. You article [article] is one I found particularity interesting but wanted to check with you see if you have an other sales-focused articles or ressources that you think would be a better fit.

Thanks [first name], keep up the great work and look forward to hearing from you.

Hi [name],

I was searching for some content on Google and found an article where you mentioned [competitor name]. I was wondering if you would be interested in linking [your company] our our recent article to your blog? I am sure It will be a great source for your audience. We have a similar tool like [competitor] and [tool features]. We’re looking to get the word out.

If you’re interested then we can also offer you the following:
- [feature]
- [benefit]

Lastly, please let me know if there is anything of YOURS that I can promote for you. I’m happy to share it on my social media accounts and with my audience.


Hey [name],

I first heard about [company name] when you wrote about Ramit Sethi’s huge, course-launching email sequence.

Back then I was barely blogging — but I recently started doing content marketing at ActiveCampaign, and I had a chance to link to that post (link of the post).

We have a pretty high domain authority, so I wanted to reach out to ask: is there any other content you’d like me to link to?

I’ll keep linking to your content whether you respond or not (because It’s good). But I wanted to see of there was anything you’re specifically trying to promote.


Hi [Name],

I'm getting in touch today to introduce you to [resource], which I think could be of real value to your readers.

[Summary of what the resource is]

You can view the [Resource] yourself at: [Link]

I noticed that you link out to a number of other really great resources on [URL of page that links out], and thought that this could be great to sit alongside these.

I thought that this might be of real interest and useful to your readers because:

Reason 1
Reason 2
Reason 3

If you need any more information from me, please just let me know. You know where I am.

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